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Who doesn’t appreciate a customized shopping experience? The more personal and relevant it feels, the more likely the customer is to make another purchase. With technology on our side, we can make great strides in unique marketing ploys. One of the newest and most exciting? Geo-targeting.
Geo-targeting is a term used to describe tailoring your marketing efforts to a specific geographical location. It’s a way to connect your company, the internet, and real-life locations. You might have one physical store that caters to a local area and an ecommerce store that sells nationwide. When you specifically target ads and promotions to the area near your physical store, you drive traffic through the doors and boost sales. Likewise, you can offer in-store coupons that can also be redeemed online.
In some cases, geo-targeting makes a connection between the internet and physical locations. Consider Pokémon GO, for example. Players must visit landmarks, and they receive rewards when they arrive. Many companies are utilizing the same sort of system to offer special deals only when their clients are close.
There are many ways geo-targeting is good for your company. It can drive sales and simultaneously help recruit new customers. It can also:
Geo-targeting is an effective approach, and it’s only going to become more powerful. As technology develops and propels it further, we’ll see opportunities we’ve never had before.
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