CRM and POS: The Dream Team for Targeted Marketing and Sales

July 27, 2019

Gone are the days of using your point of sale (POS) just for processing payments. From articulating sales data to processing mobile payments and managing customer relationships, POS systems serve a variety of purposes. Customer Relationship Management (CRM) systems are being implemented into POS systems everywhere because of the integration benefits they provide. Traditionally, businesses operated CRM systems by manually inputting customer information, continuously updating, and creating manual sales reports. With POS system CRM integration, these processes all become automated. Find out how CRM-enabled POS systems generate big benefits for your retail business.

How CRM Systems and POS Systems Team Up

CRM systems collect and organize information about your customers and turn it into data that can be analyzed for better business decision making. Traditionally, this information had to be manually entered by you or the customer. That’s a lot of work! Everything from inputting names and contact info to generating sales reports was done by hand. These new systems save time and money by automatically extracting data when the customer completes a transaction at the terminal.

Strengthen Customer Relationships

The main goal of CRM software is to improve your relationship with your customers. These new CRM-POS enabled systems automatically collect buying history data in addition to basic customer info, so you can see what your customers are buying and what they need. Additionally, you can track your customer’s preferences down to minute details like favorite brands, size preferences, and more. This allows you to create highly effective targeted marketing campaigns, customize promotional deals and coupons, and upsell relevant products or services– all things that boost your overall customer experience.

Build a Better Loyalty Program

One of the best features of CRM systems is their ability to manage loyalty programs. Not only does it collect and store basic information about customers, it also tells you who is most loyal to your business. POS systems manage the front end of these loyalty programs with gift cards and rewards systems built right in. When you add these two together, you have the ability to see the whole picture of your most loyal customers, including who buys the most, trends in loyalty program signup, and what customers are unlikely to join.

Manage Your Back Office from the Front Counter

In today’s competitive retail environment, leveraging business analytics is crucial for success. CRM-POS enabled systems automate the data processes that you use in your back office, saving both time and money. In addition to automatically collecting and exporting sales data, they create custom reports from this data as well. When you want to generate a sales report, create a record for a customer, or discover common shopper trends and behaviors, you can do it all at the POS terminal with relevant updated data.

Cut Down on Messy Database Management

Ongoing database management is a hassle. If you have other employees that are part of the system, it can be confusing to keep everyone on the same page. Luckily, CRM-POS integrated systems automatically manage all interdepartmental information for you. For example, when a customer completes a transaction at the front counter, the system automatically saves and sends customer and sales info to one central place. Because of this, your database management team can access accurate data from anywhere. They don’t have to go digging around for the information they need, and you don’t have to worry about losing valuable data in the process.

The End Result

CRM-POS enabled systems may help your day-to-day challenges, but how does it affect your bottom line? With streamlined processes, employees have more time to focus on what really matters: providing an exceptional customer experience. An improved loyalty program and stronger customer base means more sales for you, more often. The decreased labor costs, more efficient operations, and increased sales result in a highly profitable, sustainable retail business.

Ready to take the first step towards growing your customer loyalty and improving your bottom line? Contact the experts at TallySoft today to learn more about our industry-proven technology solutions.