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In the age of technology, communication with customers is essential and expected. Companies have Twitter feeds, they make YouTube videos, and they promote their image through constant marketing campaigns. Stakeholders want to feel a connection to more than a faceless corporation.
When the topic of sales promotion comes up, brand-based marketing and social media come to mind, but keeping customers in the loop about the inner workings of a business can also drive sales. Integrated reporting communications introduce customers to a company’s social values so they may feel more of an emotional connection to a company.
By linking various streams of information, companies can offer customers more than just advertising. You can use these reports to connect with customers and promote sales.
Developing trust and understanding with customers is imperative. Putting your information on the line can develop an emotional connection with customers and drive sales.
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