4 Ways Apparel Retail POS Can Create Customer Engagement

May 5, 2016

When it comes to Point-of-Sale (POS), not all systems are created equal. Instead of relying on cookie-cutter solutions, many retailers benefit from customized POS systems designed for their specific circumstances. For apparel retailers, specialized POS features can provide unique opportunities to engage customers before, during, and after the sale. An engaged consumer is more likely to make a purchase and become a loyal shopper, increasing your sales now and in the future.

Engages Customers Immediately

The benefits of specialized apparel POS begin well before the sale. One unique feature is a 3-D sizing grid. Retailers can input clothing measurements, like inseams, waistlines, and collar dimensions and can then virtually see how an item will fit. By providing a convenient way to try before they buy, stores can increase customer engagement and satisfaction.

Provides Flexibility With Mobile POS

Mobile POS is crucial for retailers to keep customers engaged, but it also makes life easier for the retailer. Customers can pay for apparel from any place with an internet connection, and they no longer need to carry items across the store to a conventional cash register.

Apparel retailers can feature items in other venues outside of a brick-and-mortar store, such as outdoor markets or fashion shows, and still offer a safe, convenient way to collect payment. With mobile POS, the payment process can be quick and easy, reducing the chance for a customer to disengage before purchasing.

Enhances Customer Service

Customer service is one of the most important elements in customer engagement. Specialized apparel POS systems include customer service tools that can help provide the best possible service. One trend in apparel retail POS is the option for sales personnel to view a customer’s previous purchases to help resolve issues or make product recommendations. Another feature allows retailers to attach special order instructions to existing receipts, ensuring shoppers get the customized experience they want.

Helps Retailers Understand the Customer

POS devices can be instrumental in collecting and integrating data. Information gathered by these tools can help apparel retailers identify top selling products and track customer purchases. Customized systems provide data to help retailers create more engaging marketing campaigns, keeping customers engaged even after the point of sale.

A generic POS offers few opportunities to enhance customer relationships. At every step, specialized POS systems create a better customer experience and increase engagement.