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4 Tips to Avoid the E-Commerce Summer Slump

August 7, 2017

Summer is a time for family vacations, trips to the beach, and outdoor adventures. Unfortunately, a summer filled with activities doesn’t leave a lot of time or money for e-commerce shopping. If you own one of many e-commerce stores that experience a summertime slump, there are steps you can take to grab attention and boost sales. Beat the heat and avoid trickling sales flows with these four tips:

Offer Lucrative Summer Discounts

Summer sales will be your best friend during the hottest months of the year. Attract new and existing customers to your site with stellar deals and limited-time offers – not just around the holidays. Promote your local sales pages heavily to drive traffic to the rest of your site. Major sales incentives will retain your current customer base for the duration of summer and grab the attention of new buyers. Consider putting on an annual summertime sales event, such as Amazon’s “Prime Day.”

Reward Customers for Referrals

One way to enter new markets and reach new leads is to ask your existing customers for referrals. Start a refer-a-friend program to encourage customers to spread your brand to people who currently haven’t made a purchase. This tactic works in two ways – reestablishing your relationship with the existing customer and starting one with the referred prospect. Plus, you’ll have a personal connection with the new person right from the start.

Create a Sense of Urgency

Treat summer like a race, with fall being the finish line. By using fall as the deadline for summer deals and offers, you can give your customers a sense of urgency to buy now. While you don’t want to sound like a buzz kill, reminding your audience that they risk losing a great deal by waiting until fall can help boost your summer sales numbers. Use urgent language in your marketing tactics, such as “limited time only” or “summer only sale.”

Give Your Employees Something to Work For

If you have a sales team that helps promote goods and clinch deals, offer them summertime bonuses for meeting their sales goals. Sweetening the pot can enhance productivity and motivation in the workplace, often resulting in greater returns. Tell your staff that they’re allowed to offer discounts and deals if necessary to close a sale during yours summer slowdown.

Summer doesn’t have to be a snooze fest for your e-commerce site – try these tips and see how hot the season can really be.


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