- Request a Demo
Almost every retail store has an online presence to cater to a wider selection of shoppers. While these virtual shops offer more flexibility for customers, it’s important to take advantage of the possible synergy between brick-and-mortar stores and their internet counterparts.
To understand why synergy is so beneficial, it’s important to examine what happens when there isn’t any. “Showrooming” is a phenomenon born of the modern age and plaguing retailers all across the nation. This fairly recent term refers to consumers who go to a store to browse products and features, but then make their purchases online from competitor companies. It’s costing some businesses millions of dollars annually. The effects are so strong, in fact, that Best Buy has implemented unique barcodes that can’t be scanned for comparison with other sellers such as Amazon.
People don’t just shop online for no reason. They browse various retailers to compare costs in just a matter of minutes. Online shopping also offers a wider selection of products. Brick-and-mortar stores may not carry (or may be sold out of) certain sizes, colors, and models. Chances are, however, that the items you want are available on the internet with fast (and free) shipping.
Customers also like being able to buy on their own time. Online stores never close, which can appeal greatly to those who work night shift, live far from physical shops, or have excessively busy schedules. These three factors—better prices, more personalization, and greater convenience—are what shoppers favor when they buy online.
As the market goes through technology-fueled changes, businesses have two options: resist the trend or adapt to thrive. Anytime you’re fighting against the advancement of technology, you’re part of a losing battle. That’s why synergizing real-life and virtual shops is the best way to embrace the shift in retail and align yourself for success. Many successful companies have connected the two worlds to their benefit in the following ways:
The online retail world is here to stay. If you want to be successful, then you must take advantage of synergy between your platforms. Not sure how to get started? Contact TallySoft today for more information on our ecommerce solutions.
What Can You Expect from TallySales? Download our Complete POS Guide to TallySales Retail Management Suite