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2017's Mobile User Trends

May 15, 2017

Welcome to the digital age of commerce, where the only speed is fast and convenience is king. Modern consumers want businesses that keep up with the ever-changing mobile landscape. With new companies popping up every day, staying up to date with current trends could be vital to your company’s success. Take a look at some of the most prevalent mobile trends for 2017.

Digital Payment

Although apps such as PayPal, Apple Pay, and Amazon Pay are not new, the customer expectation to include digital payment options is. Eliminating the need to manually enter information makes the purchasing process simpler, which can lead to increased sales for the business. You can anticipate an increase in digital payment options for 2017 through phones, fingerprints, and smart watches.

Ecommerce Personalization

Through the use of big data and artificial intelligence, companies like Pure Clarity are transforming the online shopping experience. Information from customer input and behavior tracking is gathered and analyzed to improve the relevance of content shown. Rather than finding ways to direct shoppers to your site, you can use collected data to show them what they already want.

Cheap, Fast Delivery

The estimated shipping time for an item ordered online can impact the likelihood of a customer following through with the purchase. If the item will take too long to be delivered, or if it will cost too much to have it delivered on time, other options may be considered. Furthermore, customers are growing used to the concept of accurate delivery windows. Delivery tracking and prediction can greatly increase customer satisfaction.

Personalized Promotions

The world of ecommerce is becoming increasingly competitive. New brands are sweeping up old customers with limited-time deals and catchy sales gimmicks. Gathering site user data is a great way to create personalized promotions that can increase customer loyalty.

Some trends come and go, but having the ability to keep up will help ensure your business sticks around. Mobile customers want shopping that’s convenient, fast, and personalized. Adding a few new features to your website could be the boost you need for your company’s success in 2017.

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