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In 2018, there is a new way of retailing. Omnichannel, or creating a seamless shopping experience whether the customer is shopping in a brick-and-mortar store via digital or other channels, is no longer just a trend; it’s how retailers are remaining competitive in the marketplace. Your omnichannel strategy should include these retail trends in 2018 to give your business the best revenues.
Think of your selling channels as multiple roads that lead to the same destination—money in your pocket. Your customers’ growing expectations include using both online and brick-and-mortar stores to do their shopping. Often your online platform is where customers are going to see which items are in stock and do price comparisons before they travel to your physical locations. But just as there are consistent road signs helping travelers reach their destinations, your omnichannel platforms must have consistent design, branding, and strategy to help guide your customers to your business.
Retail trends in 2018 are about customer convenience. According to Google, about 85% of online shoppers start a purchase on one device and finish on another. Your customers may spend their lunch break shopping your online store from their mobile device, and then expect to complete checkout at home on their desktop. If your system isn’t set up to accommodate the shopping experience regardless of device type, you could risk losing sales from customers who began filling their shopping cart on one device, but lost their products when using another.
3. Integrated Shopping Experience
Providing your customers with the integrated shopping experience they expect is key to mastering retail trends in 2018. For example, it will be necessary for your inventory management system to provide real-time updates across omnichannel platforms. The last thing you want is for a customer to make an online purchase and then not having the inventory in stock to ship it. Additionally, real-time inventory management will help you better analyze selling trends to plan accordingly. Stock up on your best selling products while easily pinpointing discrepancies in stock, helping to keep shrinkage under control.
4. Personalizing the Buyer’s Journey with Tech
The increased adaption of consumer technology has contributed to retail trends in 2018. Mobile technology in particular has enabled retailers to communicate with customers in ways that were once unheard of. Retailers can now trigger offers to be shown on consumer smartphones when they are nearby your store’s physical location. It’s now easier than ever to use texting as the vehicle to distribute promotions to loyal customers—or those who haven’t visited in a while. Tech is also assisting in making the checkout experience as seamless as possible by offering options for mobile payment processing. As technology advances, the ways in which retailers interact with customers will continue to evolve, and those retailers who have the tools in place to accommodate the modern buyer will gain a competitive edge.
Is your business on target to deliver on the retail trends of 2018? While this may seem a daunting task, particularly for small and-medium-sized businesses, integrating your selling channels and providing the best customer experiences are possible—with the right software. TallySoft’s POS and retail management software is a complete and robust system at an affordable price that has been proven to help grow business and the customer experience—particularly in niche markets. Contact TallySoft and discover how to master the art of selling in 2018 and beyond!
What Can You Expect from TallySales? Download our Complete POS Guide to TallySales Retail Management Suite