3 Reasons You Should Expand Your Retail Business with E-Commerce

February 17, 2015

If your retail business is having a blockbuster year, you may be wondering if you should parlay that success to include an e-commerce expansion that will widen your consumer base and boost your sales. With integrated e-commerce software available from TallySoft that manages inventory while showcasing your products, it’s a great time to consider virtually extending your storefront. Here are some reasons why online stores have become so attractive to merchandisers:

Steadily Increasing Online Sales
Every year, online purchasing grows. In fact, ecommerce retail sales are projected to reach $3.45 trillion by the end of 2019. As the internet continues to grow around the world and more and more people have access to online products, you’ll want to be positioned for growth. If you choose to begin an e-commerce business, you can not only increase sales and revenue, you can also save costs that can be passed along to your physical store or stores.

Size Doesn’t Matter
A well-designed, well-managed online store can make you competitive, no matter how compact your physical store may be. With the right marketing strategy, you can make your products more attractive to online shoppers while guaranteeing them the same fast, friendly service that they would get if they walked into your store.

Brand Loyalty
Brick-and-mortar stores have something that pure online retailers don’t: products that you can touch, hold, inspect, and try on. These stores also are able garner more brand loyalty because they already have a physical presence that includes customer service abilities in the form of sales managers and assistants. It also gives customers a different avenue of purchasing—maybe they’ll see something in your store but don’t buy it. Later on, they hear through your marketing efforts that the item is now on sale for a short period of time. They like the price, they’ve seen the item, and they’d prefer to order it online. In just a few short minutes, with no barriers, your customer has made a purchasing decision because they loved the product that they had already seen in person.

Customers find virtual stores to be an easy and convenient way to shop. TallySoft allows you to integrate your brick and mortar store with secure shopping cart software that will automatically update your inventory and provide you with a new avenue of web marketing—using just one platform.

Contact TallySoft today to learn more about how our one-platform e-commerce solution can help you increase your sales and generate more revenue.